Trailer Park Boys
Ricky: Knock, knock. Randy: Who's there? Ricky: Fuck off!Genius.
Ricky: Knock, knock. Randy: Who's there? Ricky: Fuck off!Genius.
I had a very constructive and interesting conversation today with a design agency about working towards a more coherent identity and marketing strategy for Zorrino.
It was a difficult conversation to have because it's not particularly clear what steps should be taken at this point, if any. We're looking for a couple of things and there is more than one road to take in order to get to where we need to be. We need to determine some sort of brand identity for Mentor - a uniform look for all marketing materials from business cards to the website - and we need to develop and implement a successful marketing strategy in order to make sales.
We could spend a bunch of money and do both of those things at the same time - going through a lengthy process of market research and so on. Or, we could get some sort of brand identity going first and get the marketing together at a later stage, when the product and our operations are ready for it.
At this point, it's not certain that doing any definitive marketing would be worthwhile. It's my contention that we need to sort out the branding sooner rather than later. The question is whether it's constructive to get the identity right without going through the lengthy process that would be necessary if we were building a complete marketing strategy now.
It's a thorny issue which is made more complicated by the cost of doing it. The design agency would rather do things "right" at this point but I'm not entirely sure that we need to go through that whole process in order to sort out the branding.
Anyway, in the meantime I'm back in Photoshop trying to rework the Zorrino website. Look for the results soon. It's a bit bland and unfocused at the moment and I need to get all the content together before we unleash Mentor upon an unsuspecting world.
Oh, and I got a bloody parking ticket after being ten minutes late getting out of the meeting. Which is poor.
I've taken the first steps towards becoming a good enough swimmer to compete in Ironman next year.
I decided to take a look at learning to swim using the Total Immersion method a while ago but I've waited until now to make a start, so that I could get the marathon out of the way.
I had a clear choice when I made the decision to take up triathlon and realised that my swimming was too poor to get by. Either I join a club and get lessons and/or coaching with them, or I could get one-on-one lessons with a TI coach. I decided to go the expensive route and found Iain at Swimshack. Unfortunately, he's in Loughborough but it's close enough to my in-laws to drive over there in around an hour.
My first lesson was last Thursday. I made a start on three aspects - breathing, kicking and balance in the water. My kicking is ok but breathing and balance are a lot harder. I have another lesson next week, so I have to practise a lot before then. I've joined the leisure club at the local hotel here in Cardrona, so I have access to a pool 5 minutes walk away, which is handy.
I don't think I'll be doing any actual swimming for a while - I will be doing drills, drills and more drills until I'm comfortable in the water. There are a lot of movements to learn but the end result should be that I will be able to swim freestyle efficiently and smoothly.
It seems to me to be a bit like learning to snowboard (or ski). It feels alien at first but by learning the technique a little bit at a time and by practising a lot, it becomes second nature (not that my snowboarding is too great).
I have a triathlon on New Year's Day but the distance is only 400 metres so if I've not got to the point where I can swim freestyle, I'll just have to bite the bullet and swim breast stroke.
I've drawn up the first draft of my Ironman 2007 training plan and I'm going to be swimming/drilling for 3 hours a week for the next 10 months, Mondays, Wednesdays and Thursdays. If I don't get truly comfortable with the swim, then the Ironman will be a difficult target to achieve.
Astute readers will have noticed that I don't write about my work much. Unfortunately, the reason for that is simple - there isn't a great deal to say at the moment. It's gone a bit quiet over the last few months (for a variety of reasons outwith my direct control - I might blog about those reasons at some point in the future but not right now).
Hopefully, things are about to liven up with Zorrino. I'm working on Mentor (adding some cool new functions), the company website is about to get an update ("finishing" it off - about time), I have a couple of important meetings in the next couple of weeks (I'll talk about them if anything occurs) and Becky is about to start working for with me (doing the stuff that I'm not so good at - administration mostly).
So, I'm hopeful that I'll be blogging more about Zorrino in the weeks to come. I plan on setting up a Zorrino development blog (using Community Server) on the company site, so I'll probably cross-post occasionally.
I'm almost fully recovered from my weekend exertions, which is pretty good, I think. I've been mountain biking twice (last night with Ally and this morning with Iain) and my legs have felt ok. My friend Kirstyn gave them a sports massage yesterday afternoon which really, really hurt but they needed it.
I'll maybe go for a short run tomorrow and then the plan is to run 10 miles on Saturday or Sunday. Then we're back into "full" training again next week culminating in a hilly long run of around 20 miles in the Peak District (with Iain) as preparation for the next race.